According to the editors of the Norwegian website Norsk Casino, Italian side AS Livorno Calcio and online sports betting group SportYES have signed a sponsorship agreement for the 2013/14 season.
SportYES’ colours have already appeared on the side-line and backdrop advertising screens in recent games at the Armando Picchi stadium, Livorno’s house. The online sports betting company will continue appearing through pitch side branding at home games throughout the entire season.
“We are very proud of the agreement signed with Livorno Calcio, always among the most enthusiastic t football venues in the Italian football community,” Federico Fogli, director of SportYES’ parent company Admiral Interactive.
Fogli added; “Our relationship with the Tuscan territory is already well established; the company features three of its most beautiful branches in the city of Livorno and we are convinced that this new synergy will be a great springboard for the brand.
Admiral is always looking for exciting new challenges – to support Livorno Calcio in Serie A is the perfect opportunity to celebrate the entry of SportYES in the world of sports sponsorship, increasing the visibility of the other gaming arms of the group; CasinoYES, PokerYES, BingoYES and SlotYES.
AS Livorno Calcio was promoted back to Italy’s top flight last season and this year the club has made a steady start of the season so far.